Overview
One of the best-known email marketing platforms. It manages subscriber lists, newsletters, automated emails and basic landing pages, and is owned by Intuit.
- Category
- Email Marketing
- Main use
- Monthly newsletters
- AI capability
- Has AI features
- Built for
- Solo / freelancer, Small business (2–50), Mid-size (51–250)
“AI capability” and “Built for” are ToolTarvern classifications to help you filter, not ratings. How we classify tools.
Who Mailchimp is for
Small businesses, creators and non-profits sending newsletters and marketing emails.
Key features
- Email campaigns and newsletters
- Audience management
- Automated email journeys
- Signup forms
These describe the product’s core, publicly documented purpose. We haven’t yet confirmed each one hands-on, and features vary by plan — check the official site for specifics.
Use cases
- Monthly newsletters
- Welcome email sequences
- Promotional campaigns
Integrations
Connects via: Public API, App marketplace, Zapier, Plugins / add-ons
Notable integrations: WooCommerce
As publicly listed by the vendor — not yet verified by ToolTarvern. This isn’t a complete list — check Mailchimp’s own integrations directory for everything it connects to.
Platforms & availability
- Web browser
- iPhone / iPad
- Android
- Developer API
As publicly listed by the vendor — not yet verified by ToolTarvern.
Country availability: Not yet verified — some products restrict sign-ups, payments or features by country, so check before you commit.
Pricing & free plan
Pricing not yet verified by ToolTarvern. Software prices, currencies and plan limits change frequently and can differ by country, so we don’t publish numbers we haven’t checked.
See current prices on the official Mailchimp pricing page. Tip: read our guide to understanding SaaS pricing pages.
Free plan: not yet verified.
Pros & cons
Not tested yet. We publish pros and cons only after we have used a tool ourselves. We would rather show nothing than invent an opinion. How we review tools.
Mailchimp alternatives
Brevo
A marketing platform (formerly Sendinblue) covering email campaigns, transactional email, SMS and WhatsApp campaigns, plus a built-in CRM.
- Main use
- Newsletters
- Free plan
- Not yet verified
- Pricing
- Not yet verified
- Last reviewed
- Not yet reviewed
MailerLite
An email marketing tool known for a clean, beginner-friendly editor. It covers newsletters, automations, signup forms and simple landing…
- Main use
- Creator newsletters
- Free plan
- Not yet verified
- Pricing
- Not yet verified
- Last reviewed
- Not yet reviewed
Mailchimp comparisons
- Head-to-head Mailchimp vs MailerLite Side-by-side facts, with what we’ve verified
You may also need
Free tools and pages that help with the same job as Mailchimp.
- Free tool UTM Link Builder Tag newsletter links so you can see what gets clicks
- Free tool Content Calendar Generator Plan your sends
- Free tool Search Snippet Preview Preview how a page looks in Google
Explore categories
- Category Email Marketing tools Mailchimp’s main category
- Category Marketing tools Mailchimp is also listed here
- Category CRM tools Keep track of contacts and deals
- Category Automation tools Add sign-ups to your list automatically
- Section All Business Browse every Business category
Transparency
- Last reviewed hands-on
- Not yet reviewed
- Profile last updated
- Facts checked
- Not yet checked by an editor
- Pricing checked
- Not yet checked by an editor
- Editorial review
- Not yet completed
- Country availability
- Not yet verified
- Affiliate disclosure
- We have no affiliate relationship with this company. The “Visit” link earns us nothing.
- Hands-on testing
- Not yet — this profile is based on public information
- Screenshots
- None yet
Mailchimp is a trademark of its owner. ToolTarvern is independent and not affiliated with Mailchimp unless stated above. Spotted something out of date? Email support@digitaltarvern.co.za.