Software · AI · Free utilities

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Discover AI tools, software, business apps and free online utilities — explained simply.

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No fake reviews. We only publish ratings, pros and cons after hands-on use — and we say so when we haven’t.
Unverified means unverified. Prices change often. Anything we haven’t checked is clearly labelled, with a link to the official source.
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Popular tools

Widely used tools across our categories — popular isn’t the same as “best for you”.

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ChatGPT

AI Writing

OpenAI’s general-purpose AI assistant. You type (or speak) a request and it replies conversationally — drafting text, explaining topics,…

Main use
Drafting emails and posts
Free plan
Not yet verified
Pricing
Not yet verified
Last reviewed
Not yet reviewed

Canva

Graphics

A browser-based design platform with templates for social posts, thumbnails, presentations, documents and print. It also includes…

Main use
Social media graphics
Free plan
Not yet verified
Pricing
Not yet verified
Last reviewed
Not yet reviewed

Notion

AI Productivity

A flexible workspace for notes, documents, wikis and simple databases, with AI features for writing, summarising and searching your…

Main use
Team wikis
Free plan
Not yet verified
Pricing
Not yet verified
Last reviewed
Not yet reviewed

Xero

Accounting

Cloud accounting software for small businesses and their accountants. It handles invoicing, bank reconciliation, bills and financial…

Main use
Day-to-day bookkeeping
Free plan
Not yet verified
Pricing
Not yet verified
Last reviewed
Not yet reviewed
SA-relevant

WordPress

Website Builders

Free, open-source software that powers a large share of the web. You install it on hosting you choose, then extend it with themes and…

Main use
Business websites
Free plan
Yes
Pricing
Free & open source
Last reviewed
Not yet reviewed

CapCut

Video Editing

A video editor for mobile, desktop and web, popular for short-form social video. It includes templates, auto-captions and effects…

Main use
TikToks and Reels
Free plan
Not yet verified
Pricing
Not yet verified
Last reviewed
Not yet reviewed

Zapier

Automation

A no-code automation platform that connects thousands of apps. You build "if this happens, do that" workflows — for example, adding new…

Main use
Syncing leads to a CRM
Free plan
Not yet verified
Pricing
Not yet verified
Last reviewed
Not yet reviewed

Meta’s WhatsApp offering for businesses. The free WhatsApp Business app adds a business profile, product catalogue, quick replies and…

Main use
Customer support
Free plan
Not yet verified
Pricing
Not yet verified
Last reviewed
Not yet reviewed
SA-relevant

Popular free tools

Calculators, generators and utilities that run in your browser. No signup.

All free tools →

Calculate gross and net profit from price, unit cost, units sold and fixed costs.

FreeRuns in your browser

Calculate gross margin, the price needed for a target margin, or the maximum cost you can afford.

FreeRuns in your browser

Add or remove VAT, or work back from a VAT amount. Shows net, VAT and total, with South Africa’s 15% as the default rate.

FreeRuns in your browser

Convert pay between hourly, monthly and annual, and estimate South African PAYE and UIF.

FreeRuns in your browser

Create a professional invoice or tax invoice with VAT, then download it as a PDF or print it.

FreeRuns in your browser

How many units you must sell to cover fixed costs — and to hit a profit target.

FreeRuns in your browser

Recently added

The newest entries in the ToolTarvern database.

See all 52 tools →

TikTok Studio

TikTok

TikTok’s own creator tools for uploading, managing and analysing your videos. Like YouTube Studio, it is the first place to look for…

Main use
Checking video performance
Free plan
Not yet verified
Pricing
Not yet verified
Last reviewed
Not yet reviewed

Meta’s free hub for managing Facebook Pages and connected Instagram accounts — scheduling posts, replying to messages and viewing…

Main use
Scheduling Instagram posts
Free plan
Not yet verified
Pricing
Not yet verified
Last reviewed
Not yet reviewed

Payfast

Ecommerce

A South African online payment gateway that lets websites and online stores accept a range of local payment methods. It integrates with…

Main use
Checkout for online stores
Free plan
Not yet verified
Pricing
Not yet verified
Last reviewed
Not yet reviewed
SA-relevant

Yoco

Ecommerce

A South African payments company offering card machines and tools for accepting payments in person and online, aimed at small businesses.

Main use
Accepting card payments at markets and shops
Free plan
Not yet verified
Pricing
Not yet verified
Last reviewed
Not yet reviewed
SA-relevant

NotebookLM

AI Research

A Google research assistant grounded in the sources you upload. Add documents, notes or links and ask questions — answers reference your…

Main use
Studying for exams
Free plan
Not yet verified
Pricing
Not yet verified
Last reviewed
Not yet reviewed

Jasper

AI Marketing

An AI content platform aimed at marketing teams, with brand-voice settings and templates for campaigns, ads, blogs and social posts.

Main use
Ad copy variations
Free plan
Not yet verified
Pricing
Not yet verified
Last reviewed
Not yet reviewed

Latest guides

Practical, step-by-step help for choosing and using tools.

All guides →
Guide

AI tools for South African creators

How South African creators can use AI for scripts, voiceovers, editing and research — and what to check about dollar billing, data costs, accuracy and POPIA.

· 7 min read
Guide

Ecommerce tools available in South Africa

Selling online in South Africa: hosted stores vs WooCommerce, local payment gateways such as PayFast and Yoco, delivery, VAT on prices and the consumer rules to check.

· 8 min read

Latest comparisons

Side-by-side breakdowns that explain the trade-offs, not just the feature lists.

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Made with South Africa in mind

Tools that work for South African businesses

VAT at 15%, rand pricing, local payment gateways, WhatsApp-first customers and POPIA. We flag what matters locally — and tell you what to check before you sign up.

Explore the South Africa hub