Mailchimp vs MailerLite

Which email marketing tool fits your list and budget? Here’s how they differ, based only on facts we’ve recorded, each labelled with where it comes from. We don’t pick a winner: the right choice depends on what you need.

Last reviewed · desk research, not hands-on testing · How we compared these tools

Mailchimp

Email Marketing

One of the best-known email marketing platforms. It manages subscriber lists, newsletters, automated emails and basic landing pages, and is owned by Intuit.

Best suited for

  • working from a phone or tablet Listed by vendor
    Mailchimp lists mobile apps; MailerLite doesn’t.
  • adding apps from a marketplace Listed by vendor
    Mailchimp has an app marketplace.
  • people who use WooCommerce Listed by vendor
    Mailchimp lists an integration with WooCommerce.
  • teams Our classification
    We classify Mailchimp as built for growing teams; MailerLite mainly for individuals and small teams.
Visit Mailchimp

Not an affiliate link.

MailerLite

Email Marketing

An email marketing tool known for a clean, beginner-friendly editor. It covers newsletters, automations, signup forms and simple landing pages.

Best suited for

  • people who use WordPress Listed by vendor
    MailerLite lists an integration with WordPress.
Visit MailerLite

Not an affiliate link.

Key differences

  • Platforms: only Mailchimp lists iOS and Android. Listed by vendor
  • Connections: Mailchimp lists app marketplace. Listed by vendor
  • Notable integrations listed — Mailchimp: WooCommerce; MailerLite: WordPress. Listed by vendor
  • Mailchimp also suits mid-size (51–250). Our classification

Comparison table

Mailchimp vs MailerLite, feature by feature
FeatureMailchimpMailerLite
Pricing model Not yet verifiedNot yet verified
Free plan Not yet verifiedNot yet verified
AI features Has AI features
Our classification		Has AI features
Our classification
Team support (differs) Built for teams and growing organisations
Our classification		Built mainly for individuals and small teams
Our classification
Built for (differs) Solo / freelancer, Small business (2–50), Mid-size (51–250)
Our classification		Solo / freelancer, Small business (2–50)
Our classification
Platforms (differs) Web, iOS, Android, API
Listed by vendor		Web, API
Listed by vendor
Connects via (differs) Public API, App marketplace, Zapier, Plugins / add-ons
Listed by vendor		Public API, Zapier, Plugins / add-ons
Listed by vendor
Notable integrations (differs) WooCommerce
Listed by vendor		WordPress
Listed by vendor
Export options Not yet verifiedNot yet verified
Key features
  • Email campaigns and newsletters
  • Audience management
  • Automated email journeys
  • Signup forms

Publicly documented
  • Drag-and-drop email editor
  • Automations
  • Signup forms and landing pages

Publicly documented
Use cases
  • Monthly newsletters
  • Welcome email sequences
  • Promotional campaigns
  • Creator newsletters
  • Lead magnets
  • Simple automated sequences
Hands-on reviewNot yet reviewedNot yet reviewed

Highlighted rows differ. “Not yet verified” means we haven’t got that fact yet, so it isn’t treated as a difference.

Supported platforms

Platform support
PlatformMailchimpMailerLite
WebListedListed
WindowsNot listedNot listed
macOSNot listedNot listed
LinuxNot listedNot listed
iOSListedNot listed
AndroidListedNot listed
ExtensionNot listedNot listed
APIListedListed

✓ listed by the vendor · — not listed · ? we don’t know yet. Not yet verified by ToolTarvern.

Pricing and free plan

Mailchimp

Pricing not yet verified by ToolTarvern.

Free plan: not yet verified.

Check current Mailchimp prices ↗

MailerLite

Pricing not yet verified by ToolTarvern.

Free plan: not yet verified.

Check current MailerLite prices ↗

Limitations to check

Mailchimp

  • Free plan not yet verified Not yet known
    Check the official pricing page.
  • Pricing not yet verified Not yet known
    Prices change and vary by country — check the official site.
  • Not yet tested hands-on by ToolTarvern Not yet known
    This comparison is based on public information and our classifications.

MailerLite

  • Free plan not yet verified Not yet known
    Check the official pricing page.
  • Pricing not yet verified Not yet known
    Prices change and vary by country — check the official site.
  • Not listed for iOS and Android Listed by vendor
    Mailchimp lists them.
  • No app marketplace listed Listed by vendor
    Mailchimp lists it.
  • Not yet tested hands-on by ToolTarvern Not yet known
    This comparison is based on public information and our classifications.

Alternatives to consider

Brevo

Email Marketing

A marketing platform (formerly Sendinblue) covering email campaigns, transactional email, SMS and WhatsApp campaigns, plus a built-in CRM.

Main use
Newsletters
Free plan
Not yet verified
Pricing
Not yet verified
Last reviewed
Not yet reviewed

Compare Mailchimp, MailerLite and alternatives side by side

How we compared these tools

  • Desk research, not hands-on testing. This comparison uses the facts in each tool’s ToolTarvern profile. Neither tool has been tested hands-on by us yet.
  • Every value shows where it comes from: Verified means checked on the vendor’s own pages, and the date is recorded. Listed by vendor means as publicly listed, not yet verified by us. Our classification means ToolTarvern’s editorial judgement, explained in our editorial policy.
  • Only known facts count. A difference is listed only when we have the fact for both tools. Unknown values are shown as “Not yet verified”, never guessed.
  • “Best suited for” statements come from those recorded differences, using fixed rules. For example, if only one tool lists Linux, it’s best suited for Linux users. Each statement shows its basis. We don’t score, rank or declare a winner.
  • We only publish meaningful comparisons: the tools must do the same kind of job and differ in at least 3 separate areas. We choose pairs by hand and don’t generate pages for every combination.
  • Not compared yet: export options, customer support quality, security and compliance, performance and reliability, ease of use in practice, local (ZAR) pricing. Check these yourself, ideally with a free trial.
  • Affiliate links don’t affect the comparison. The same rules apply whether or not we earn a commission.
Comparison last reviewed
Mailchimp profile updated
· not yet reviewed hands-on
MailerLite profile updated
· not yet reviewed hands-on

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